You want your prospects to find you in the online world. Right? Of course. The most promising way to do this is to connect their searches to your web presence and signal the search engines that you are relevant to what the user is looking for.
Keyword analysis enables you to connect your web presence to the target users’ searches. It does so by helping you identify what words or phrases your target audience is typing in the search engine when looking for something similar to what you have.
Relevance to the search query is one of the critical factors that Google and its peers rely on while determining a website’s rank.
When a website contains keywords that are the same, similar, or synonymous to the words that the user has used, search engines perceive relevance, and if the other factors are met, rank the website.
Apart from helping your website rank, keyword analysis shapes your content strategy and defines your web development efforts. And that’s why most SEO internet marketing services providers regard it as the foundation of any SEO campaign.
By analyzing your users’ search phrases, keyword analysis gives you an insight into their thought processes. It enables you to understand their needs by giving you a sneak peek into their minds.
Once you understand your customers’ needs, you can get intuitive with your web development and content generation process and offer solutions your customers need in a way that appeals to them the most.
But all of this is just a drop in the ocean. There is a deeper connection between keyword analysis and successful search engine marketing, making it the key aspect of any SEO online marketing strategy.
Landau Consulting, a New Jersey SEO company, provides consulting in internet marketing and SEO services and explores the importance of keyword analysis in a successful SEO campaign in this infographic. You might want to check it out!